Becoming Blue...Joining Coldwell Banker and Generation BlueBecause of the entrepreneurial nature of real estate, the ultimate height of your success is in your control. The value of affiliating with Coldwell Banker Real Estate is that you don't have to go it alone. Our strength depends on the success of the agents and brokers who affiliate with us, meaning we are in the business of empowering their achievement.
Coldwell Banker is the most respected brand in real estate. In additional to national advertising and an impressive Klout score, the rating given for brands on their digital presences, Coldwell Banker brings a lot to the associates that affiliate with BLUE. Coldwell Banker University educational offerings have long set the stage for agent productivity that well exceeds the national average, especially when coupled with productivity tools like our CB Zap® CRM, agent websites and apps, prospecting resources, eMarketing programs, and business planning tools. In addition, you will find exclusive resources like CBx, which brings big data to your fingertips to help you win more business, and Coldwell Banker Global Luxury which supports our agents in doing nearly than 25,000 $1,000,000 sales in 2016 alone. At Coldwell Banker, there is a wealth of support at your fingertips.